WEBTOON Quarantine Series: EP 1. Freaking Romance
WEBTOON has become a cultural and global phenomenon, pioneering the distribution and consumption of web-based comics. With an average of 64+ million monthly active users, 16.5+ million of whom read daily, more people consume WEBTOON series than watch most television shows. We realized WEBTOON’s stories have the power to keep people glued to their screen and became obsessed (to put it lightly), ultimately inspiring the campaign line: STORIES TO OBSESS OVER. The campaign to follow would feature celebrities in cinematic films, obsessing over WEBTOON. With the advent of the pandemic and quarantine – causing millions of people to remain at home, and attached to their screens – the campaign line and concept became even more relevant. Wanting to tap into this new norm, the team pivoted in order to capture the actors alone, in the confines of their homes – ultimately yielding a collection of films that are authentic, and reflective of the times.
For the first episode in this series of films, we tapped celebrity actress, Alia Shawkat
The final deliverables were a mix of long form and short form films and photography for social media.
Talent: Alia Shawkat
Director & DP: Kevin Phillips
Production: Ways & Means
Editor: Sean Leonard
Music: Original Music by Ali Helnwein
Sound Design: Colin Alexander
Color: Arsenal Creative
Creative Director: Chelsea Steiger
